Posts Tagged ‘rice’

Sales of Rice Cookers on the Rise

Wednesday, October 17th, 2012

The Japanese kitchen electronics manufacturer, Zojirushi, is continuing to expand their range of rice cookers which they sell to the U.S. market. Their latest offering is the Zojirushi NS-YAC10 Umami machine. Its sales blurb claims that it can lock in flavor for longer. This unit retails at more than $200 so is pitched as a premium product. Find out more about this machine here.  These machines are not available in all countries though, and the price can fluctuate greatly depending on your location.  For example if you’re based in Europe, try accessing some of the German retailers who stock these machines – they#re much cheaper on the whole although you may need to utilize a German proxy to access online retailers like Amazon.de.

Rice becoming more popular in U.S.

One of the reasons for rice becoming a more popular food in the U.S. today is our bulging waistlines. Rice is eaten all over Asia and people eating a typical Japanese, Chinese, Korean diet, etc. are on the whole, much slimmer than their U.S. counterparts. Therefore if we start to eat more like Asians, perhaps our body shapes will start to slim down somewhat.

Moreover, rice goes is the perfect accompaniment to all kinds of dishes. It is a super versatile food and can be eaten at any time of day, even breakfast. This is one of the great features of the Zojirushi rice cookers available today. The don’t just make rice, there are all kinds of different options. So at breakfast time, why not try some rice porridge?