Improve the Quality of your Blog

Let’s face it, we all make mistakes but if you are writing a blog to promote or represent a business then you need to be very careful.    Not only does a spelling mistake look bad, it can also seriously affect your businesses reputation.

You do the same thing – we all do, and that is becoming more alert to written or grammatical  mistakes when you spot one.  Some readers will even be on the lookout for more of them, and if they see several in proximity with each other, then they’ll have one foot in the door. This is all a tricky area because there can be mitigating factors that can influence their decisions. If your blog looks good enough, then they may be willing to try and trust you but it’s not guaranteed. So don’t take it personally, it’s totally natural to look for signs that your product or service is of good quality.

For instance, spelling might not be that important to your product but mistakes will create a very poor impression.  For example if your company is focussed on selling US Netflix in Canada, yet can’t create a simple blog post without mistakes.  That implies a rushed and careless attitude which might easily extend to your core business.

These days, you need to keep social media in mind with your blogging, and one immediate thought concerns the length of your headlines. You can make your headlines too long to the point where it interferes with social sharing. People will be more inclined to share a post if the headline is not like sales copy headlines which is long. The typical blog reader will scan the headlines looking for what they want or something interesting. So what you can also do is read a little on copywriting so you know how to format your content.

As with any kind of writing, you should edit and proofread your blog posts several times. You will usually find that your writing can be improved by removing words and phrases that are not needed. If you’re not used to doing this, it will probably seem difficult in the beginning. This is, however, worth doing, as it will make your blog more enjoyable to read. Your goal is to write what you intend to mean and do it concisely. You don’t have to be serious and on topic all the time, as you may want to make a joke or digress every now and then. For the most part, though, your posts should be focused on your main topic. You always have to keep your audience in mind, as this is who you’re writing for.

You can find differing opinions about links opening in a new tab, or window, or on top of your page. To me it’s far more of a hassle to have to navigate back to the main site I was just on. No matter what you decide, you will make some people unhappy. Are you going to make people click more times or give them convenience?

When you have links, in content, open in a new tab, then it’s just a once click response to get back to the original page. You’ll not want to include much more than about two outbound links, anyway. You can get to the point where your reduction of mistakes in your copy, or post writing, makes a impact. The thing to do is be conscious of what you’re trying to do and always go over your work. You cannot rush something like this even though it would be an admirable effort. If you need motivation, then maybe look at your blogging profits and know you can improve them.

Further Reading – UK VPN

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